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The little Ford Fiesta EcoBoost proved to be winner with women judges, and Ford of Europe's chief operating officer Barb Samardizch was handed the trophy for 2013 Women's World Car of the Year in a ceremony in Cologne, Germany.
The panel of judges from around the world cited the 1.0-litre EcoBoost Fiesta's fuel efficiency, plus its premium look and feel, as key factors in selecting it from a tough 2013 field that included vehicles as diverse as the Porsche Boxster S, Audi Allroad and Range Rover.
"It was clear from the outset that the new Fiesta 1.0-litre EcoBoost had struck a chord with our panel of female motoring experts from around the world," Myhre said. "Women play a significant but often overlooked role in buying a car and the new Fiesta's high-end look and feel, remarkable fuel economy and surprising performance are just some of the features which clearly chime with the needs of many female drivers."
The award is judged on a range of factors women focus on when shopping for cars, including safety, value-for-money, appearance, storage, child-friendliness, ease-of-driving, colour, sex appeal and environmental impact.
"The success of the new Fiesta, both in terms of this award and impressive sales, has been achieved with a car which is sharp looking, better connected and even more fuel efficient and fun-to-drive," said Barb Samardzich, chief operating officer, Ford of Europe, accepting the WWCOTY trophy.
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