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The new Ford Fiesta range has been rationalised to petrol-only, killing off the 66kW/200Nm 1.6-litre turbodiesel four-cylinder that arrived here only in five-speed manual form.
And Ford Australia's general sales manager Neale Hill is bullish about the mid-life update of new Fiesta line-up, which also introduced the scorching new Fiesta ST.
Speaking at the Australian launch of the Fiesta and Fiesta ST, Hill said the Fiesta diesel went because just three per cent of buyers wanted the alternative option.
The Fiesta is a member of the B-segment, along with cars like the Toyota Yaris and Mazda2. When asked if the Focus was having the same problem, he said that diesel power was "holding in the C-segment."
When the refreshed Fiesta goes on sale in September, the mainstays of the range will be powered by a 1.5 litre Duratec in the Trend and Ambiente. Hill said the slight downsizing was in line with Ford’s strategy around the world. "It's part of a global shift (to smaller capacities) and is consistent with our competitors," he said.
Both the Yaris and Fiesta are powered 1.5 litre units. The 1.0 litre EcoBoost Fiesta won't be ready until December as the factory in Thailand is yet to start producing the award-winning three-cylinder turbo.
When the subject moved to the performance variant, the ST, Hill pointed out that the light performance sector had increased by 150 percent since 2011. Asked about his theory as to why that might be, his answer was a simple admission of being mystified. "We don't really know," he said.
When pressed about expectedly monthly volumes, in light of the more expensive Peugeot 208 GTI's ambitious 25 per month estimate, he declined to comment but did indicate an initial shipment of 100 cars. They'll go quickly.
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